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Certifications & Life-long Learning
In this course, I learned how to apply basic visual design principles to create appealing and practical designs that captivate an audience. It covered essential topics such as content planning, trend watching, and strategies for boosting engagement and reach. Through hands-on experience with Adobe Express, I gained the skills to create professional-quality design projects while building a stunning portfolio. I also honed my abilities in visual storytelling, typography, color theory, and graphic design, all of which have helped me develop a well-rounded approach to design strategy.
The course redefines branding by blending traditional views of brand identity with a modern approach where brands are seen as customer experiences delivered by the entire organization. It includes practical exercises and insights from leading professionals. While emphasizing the importance of brand identity, the course highlights how brands are shaped by key moments in the customer journey, driven by organizational culture and internal behavior. Key learnings include: Building brands from a holistic organizational perspective, Leading brand-driven cultural change, with HR practices at the core, Managing brands in multi-brand, multi-cultural organizations, Measuring brand health both internally and externally, Capturing brand value across the organization through employee-based brand equity
The course deepened my understanding of evolving brand management practices, inspired me to engage more deeply with brand strategy, and provided practical tools to apply these concepts effectively.