At Schleuniger, Inc., a global leader in wire processing solutions, I worked as the Marketing Coordinator, helping elevate the brand’s presence. My key responsibilities included: designing graphics and marketing materials, coordinating trade shows and booth design, assisting with photography and videography efforts, executing targeted email marketing campaigns, driving engagement on social media platforms
Schleuniger Insights: Culture & Recruiting effort
I helped coordinate and film the "Schleuniger Insights" series, overseeing B-roll capture, script development, and scheduling. The series was designed to showcase the company’s culture, with a focus on employee wellness and retention for hiring efforts.
Tradeshow Coordination and Photography
I helped coordinate successful tradeshows from start to finish, overseeing both marketing efforts and on-site logistics. This included promoting events through social media and email campaigns, coordinating travel arrangements, and tracking flight schedules. On-site, I assisted with booth design, selected machinery for display, and handled event photography to capture key moments. Additionally, I organized team dinners to foster collaboration and ensure a positive experience for all attendees.
Social media and email marketing
I was responsible for managing our yearly social media calendars, with posts that promoted upcoming trade shows, highlighted new products, and showcased the case studies I worked on for industry magazines. While these efforts aligned with our overall marketing strategy, I also had creative freedom to think outside the box.
One of my favorite projects was the Office Dogs series, where I captured adorable photos of our furry friends on dog-days and created engaging, lighthearted recruiting posts. The series became a fan favorite, driving tons of engagement and adding a fun, personal touch to our brand’s image—helping us connect with potential employees in a unique and memorable way!
